Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature
Direct advertising is a very comprehensive phrase covering all forms of printed advertising delivered directly to the prospects or customers instead of indirect distribution like newspapers or the magazines. … It is direct mail advertising if it reaches by mail or courier.
Gssehgal
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature
manish1008
Direct advertising is a very comprehensive phrase covering all forms of printed advertising delivered directly to the prospects or customers instead of indirect distribution like newspapers or the magazines. … It is direct mail advertising if it reaches by mail or courier.