Commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are “spot commercials”, which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as “informercials”.
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Commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are “spot commercials”, which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as “informercials”.