Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. … The study of consumer behaviour assumes that the consumers are actors in the marketplace.
Abhinav.arjun47
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. … The study of consumer behaviour assumes that the consumers are actors in the marketplace.